Lentheric Masculin

Lentheric Masculin is a lower LSM deodorant brand. We built the brand from the ground up, the challenge was ensuring that every touchpoint was uniquely Masculin. We were asked to create a shelf disturbance, as well as scent testers which represented the brand. We therefore created testers that grew chest hair and muscles once sprayed with the product.  

POS 2

POS 2

POS 1

POS 1

Whatever you do, make it Masculin

Whatever you do, make it Masculin

Scent Testers

Scent Testers

These testers are blank until you spray deodorant onto them, chest definition and hairs will appear once sprayed.

Whatever you do, make it Masculin

Whatever you do, make it Masculin

POS 1

POS 1

POS 2

POS 2

Test Strips

Test Strips

These testers are blank until you spray deodorant onto them. Once sprayed, chest hairs and muscle definition appear.

In order to launch this new brand to our market, we partnered with local hip hop artists Slikour & Kwesta, creating a series of Masculin challenges that we shared on various social media platforms. We supported this campaign with radio ads that ran across the country. The final winner was determined by our voting public.

Masculin Bro Battle - Slikour & Kwesta
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Masculin First Impressions - Unknown Artist
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